Trademark Usage Guidelines

Trademark Usage Guidelines

Wellocity’s trademarks and brands are Wellocity intellectual property and are among our most valuable assets. In order to preserve and protect these brands, it is essential that they are used properly. Follow these Guidelines and our Brand Style Guide for using Wellocity’s trademarks and brands properly in all communications, documents, and electronic messages. These Guidelines apply to Wellocity customers, partners, vendors, and other third parties. If you are a Licensee of a Wellocity trademark or logo, follow the specific guidelines in your license agreement as they may be different than guidelines provided here.


You may reference Wellocity’s products and services using the Wellocity trademarks, so long as such references are: (1) truthful, fair, and not misleading, and (2) comply with these Guidelines, which may be modified from time to time by Wellocity in its sole discretion. The Wellocity trademarks and brands should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by Wellocity.

Specific Do’s and Don'ts

Trademark Notices

Properly designate the status of Wellocity’s trademarks by using the correct trademark symbol (® or ™) reflecting Wellocity’s ownership of particular marks as set forth below. Also include attribution of Wellocity’s ownership in the following format: “_______ is a trademark of Wellocity, Inc.”


  • In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
  • Properly designate (with ® or ™) all of Wellocity’s trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy.
  • On all packaging, always use the trademark symbol in every reference.

Trademarks are Singular Adjectives, Not Verbs and Should Not be Made Possessive

Use the Wellocity trademarks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service (e.g., “the Wellocity® coaching platform is data-driven”). Wellocity trademarks should not be used in plural or possessive form or as verbs.

References to Wellocity, Inc.

When Wellocity is used to refer to our company, Wellocity, Inc., rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. Neither the ™ nor ® symbol should accompany references to Wellocity as a company. Example:

Correct: Wellocity is now offering its customers more choices than ever.

Incorrect: Wellocity® is now offering its customers more choices than ever.

Ownership Assertion

Do not assert rights over any Wellocity brand whether by incorporating a Wellocity brand into your own product or service names, trademarks, logos, company names, or domain names or seeking a trademark or domain name registration for any term that includes a Wellocity brand.

Wellocity Logo Use

Do not make unlicensed use of Wellocity logos. Third-party use of Wellocity logos requires a license or written permission from Wellocity. If you are interested in obtaining a license to use a Wellocity trademark or logo, contact us to discuss your proposed use.

Powered by Wellocity Logo Use by Wellocity's Platform Customers

Platform customers that have signed a Branded Platform License Agreement with Wellocity can use the Powered by Wellocity logo subject to the Wellocity trademark guidelines. The Powered by Wellocity logo should only be used by the customers to promote programs delivered on the Wellocity platform, all other usages of the logo require written permission from Wellocity.

Style of Use

When using Wellocity’s trademarks: (i) use our Logos exactly as they appear on this page, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (ii) allow for clear space around our Logo; and (iii) maintain the legibility of our Logos and keep them sharp, clear, and well-produced. When using our Word Marks, you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalization.

No Trademark Bidding

Unless expressly permitted in an agreement between you and Wellocity, you may not bid on a Wellocity trademark (or any variant or extension thereof) as a keyword on any search engine.

No Tarnishment

You may not use a Wellocity trademark in a disparaging or degrading manner.

Wellocity Logos

The following is an illustrative, non-exhaustive list of logos and trademarks owned by Wellocity. Because this list of logos and trademarks and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of Wellocity’s trademark or other intellectual property rights in that name or logo.




Wellocity Word Marks




WELLOCITY is a registered mark of Wellocity Inc.

Reg. No. 4,852,767

Registered Nov. 10, 2015


If you become aware of any usage of Wellocity trademarks or brands in violation of these Guidelines, please contact us.